Lifestyle Business Owner Seeks Brand Refresh
Overview
Tarifè Attär is an online retail business that offers the finest quality Indian attärs, concentrated Arabian perfume oils and exotic incense and resins.
With plans to quickly grow and expand their range in the health and wellness industry, Tarifè Attär are seeking a brand refresh to tie in the multiple facets of their business and story.
The branding will prioritise a strong and cohesive logo system and visual identity inspired by the origins of the Tarifè Attär name.
The Challenge
Create the new logo and brand identify for Tarifè Attär to stand for the next 5 to 10 years.
Tarifè Attär seeks to effectively communicate their brand story across their marketing channels. Those channels include online, print, web, social and email.
The Approach
Tarifè Attär is a company with a rich story to tell. The company attracts a spiritual and health conscious audience that seeks to feel empowered and emboldened by the products they purchase. The way to achieve this is by capitalising on the beauty of the product and its exotic origins through atmospheric visuals that allow Tarifè Attär to stand a part from its competitors.
Moodboard
Before creating our moodboards, we dive deep into the mission and story behind Tarifè Attär. To extract the important details we offer a questionnaire to our branding clients. Once completed, we schedule a phone consult and review the answers, as well as use it to complete a design brief that is useful to refer to throughout the process.
Our moodboard process went through two rounds of revision to arrive at the green and gold moroccan influence.
We merged two concepts to create two new colour derivatives.
And finally settled on the Moroccan Green and Gold moodboard.
Branding
During strategy, we covered a range of ideas and possibilities for the logo. We discovered that the client was fond of their existing logo, and wanted a refresh of it. So we offered three logo concepts, 1) A safe option 2) A 20:80 logo and 3) A 80:20 logo. The idea is to offer the client a spectrum of creative direction and influence so everyone feels heard.
We were unsuccessful with meeting the client’s needs in the first round of presenting logos. The client respectfully disclosed it was because they were really connected to their original logo and wondered if we could build a suite based around it with slight modifications.
So we took a little break from the project, and then returned to it after a few days.
To move forward with the project, I felt it was beneficial to communicate the technical complications I was seeing as a designer.
From sizing to spacing concerns, we managed to come to an agreement on the direction of the changes.
The final logo suite.
Packaging
Once the branding is resolved, all following design requests become a lot easier to complete.
We later created a few products for our lovely client.
