How Design Can Make the Alternate Welcoming

Overview

Happyco. strives to serve all families; healthy guts & sensitive stomachs alike

Happyco. is a rice based cereal company that offers tasty and nutritious breakfast cereal products for gentle stomachs and young families on the go.

With plans to scale and expand their range in the breakfast cereal industry, Happyco. are seeking a visual identity that spreads joy and wonder. The project will require an umbrella brand identity and subbranding for its respective cereal products.

Challenge

Make alternative food inviting

Parents often struggle to provide alternative food items for their little ones when they discover food allergens and sensitivities. With the pressures of raising a young family, being on-the-go and ensuring your little ones are eating right - Happyco aims to take the first step in easing the transition to a gentler diet and provide a nutritious exciting breakfast cereal.

To support their goal Iman Ayoubi seeks to create an effective visual identity that channels Happyco values of joy, wonder and family and supporting identities for their various product ranges. Additionally, Happy Co. seeks to effectively communicate their brand story across their marketing channels. Those channels include online, print, web, social and email.

Approach

Family is where joy and wonder lies

Breakfast is one of the few times young families have the chance to sit together. By meeting the dietary needs of parents with young children, parents have one less thing to worry about.

Happyco. saves parents time, and parents create joy and wonder in the lives of their little ones. It is our priority to make the product packaging attractive to children and communicate the gentle benefits of this new cereal company clearly to aid parents in their grocery shop.