Creating a Young Artists' Online Hub

Overview

Colourcub is an online community hub for nurturing and empowering young digital artists and programmers by sharing insights into various creative industries with interviews from artists programmers, parenting concepts and activities to nurture these unique skills, tutorials to broaden young artists’ skills and general articles about art and design. 

Colourcub launched in 2019 with a broad focus on helping young artists and limited strategy. In 2020, the plan for Colour cub is to shift full-time to the digital space and genuinely connect with their target audience and offer resources in a fun way.

The rebrand will focus on establishing Colourcub as a hub for young digital artists and programmers to develop their skills further with challenges and tutorials.

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Challenge

Create a complete digital-based brand identity and website for Colourcub in order to connect with young digital artists and programmers.

Approach

To become a hub for young digital artists and programmers, we decided to gamify the brand with an early 2000s pixel gaming style. This style brings forward feelings of nostalgia and interest, which are important for our audience.

While retaining most of Colourcub’s visual identity, we chose to stretch the capabilities of the brand with a deep-dive into the cute and playful mascot beginning with a name and character. ‘Charlie’ the lion would be the centre of the brand and main means for guests of the website to interact with the material available.

Brand

Colourcub had a strong design foundation, so we decided to add elements to compliment the branding.  

Mascot

We adopted the mascot ‘Charlie’ and placed him at the centre of communications. Mascots are unique - they have personality and they draw attention wherever they go. His charming character was important to draw in loyalty and familiarity with the intended young audience.

To explore Charlie’s character we drew a few sketches…

Illustration

The vision we had for Colourcub was a playful and inviting one. So, we found an aesthetic that made the brand look like a video game. Pixel game art is quite popular in the digital space.

Website

This is where all the elements designed up to this point are able to come together to create something powerful. The goal for the website was to be a source of community for the target audience. Thus, we used engaging language and motifs to communicate that.